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Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Qualitative research on access systems

Black end Decker Ltd., have been considering thedevelopment of 'access systems' i.e., extension-ladders,step-ladders, convertible-ladders, etc. Two systems ereunder consideration and this report is concerned withthat known as the Hughes System. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1974
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Citation

, C. (1974a, November 10). Qualitative research on access systems . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-access-systems-


Research reports

Qualitative research on Grillocin deodorant

The objectives of this research cover 3 broad areas:1. Examination of the basic concept ofthe G factor product; 2. Examination of the alternative consumerpropositions/executions amongst theappropriate target groups;3 . Examination of the actual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Qualitative research on Grillocin deodorant. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grillocin-deodorant


Research reports

Consumer credit usage and attitude survey

During the early part of 1967, a large scale usage andattitude study was carried out amongst current, past andnon-customers of the Provident Clothing & Supply CompanyLtd., in order to determine the demographic categories of consumers, and to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1974
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Citation

, C. (1974a, September 25). Consumer credit usage and attitude survey . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-credit-usage-and-attitude-survey-


Research reports

Quantitative consumer appraisal of Polaris carbonated drinks

Cadbury Schweppes Limited is currently progressingProject Polaris which is concerned with the developmentof high-quality carbonated drinks, positioned as anew sophisticated range of drinks for adults. The research was required into the levels of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Quantitative consumer appraisal of Polaris carbonated drinks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-consumer-appraisal-of-polaris-carbonated-drinks


Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
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Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research papers

The telephone in consumer research

If someone asks for a recommendation on interview technique the consumer researcher will probably mention personal, postal and telephone in that order. If someone ask specifically about telephone interviewing the researcher will probably say "quick...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: David Miln, David Stewart-Hunter, Len J. Marchant
September 1, 1974
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Citation

Miln, Stewart-Hunter and Marchant (1974a, September 01). The telephone in consumer research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-telephone-in-consumer-research


Research papers

The package is the last message

The package is the last message transmitted to the consumer before he makes his decision to buy or not to buy. But is the message always understood? Many things have changed in the last few years. Products, packaging techniques, the environment of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Daniel W. Drummond
September 1, 1974
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Citation

Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-package-is-the-last-message